The below campaigns were designed and led by Joe whilst working for WeAreFearless and Edelman London between 2015-2016. These have been included to demonstrate the talent and capabilities of Bouncy Castle London as we're still seeking new business and client opportunities. We all have to start somewhere.
For further information on any of these campaigns, just email firstname.lastname@example.org.
Targeting a millennial and London-based audience with a range of new luxurious and personalised products, KITKAT launched their first ever European pop-up store at Westfield Stratford City London in late 2016.
To support the launch of the Chocolatory, KITKAT team up with Michelin-starred chef Michael O'Hare to create two Special Edition KITKAT bars that were available to purchase in the store.
The communication strategy saw key millennial media platforms and channels successfully targeted with editorial placements achieved across MTV's global SnapChat and social media channels, the Mail Online, Time Out and the London Evening Standard to name just a few.
Lifestyle product photography for 17 brand new KITKAT products was also created, with a sweet of delicious assets gobbled up by media and influencers and distributed across multiple channels (spelling and pun very much intended.)
Through PR efforts, the KITKAT Chocolatory reached and engaged an audience of millions while organically driving a significant increase in online brand mentions.
Take the worlds biggest premium beer brand, add a global sponsorship for football's biggest club prize and several exotic locations, mix with some of the greatest legends to have ever graced the game and you have Heineken's UEFA Champions League communications platform: #ChampionTheMatch.
A fully digital, global campaign, football fans were invited to submit questions to legends who gave their expert insight across mouth-watering UCL fixtures.
This campaign acted like a travelling roadshow; moving around the globe each week bringing football fans closer to the UEFA Champions League and legends of the game.
PR's role was to amplify the awareness of the campaign and Heineken's sponsorship by ensuring the most authoritative and influential voices in global football were actively participating by submitting questions for each #ChampionTheMatch event. Regular contributors included Goal.com - the largest football-specific media platform in the world - and many others. On an average match week, #ChampionTheMatch would organically reach an average audience of 250M passionate football fans.
How do you let a mass millennial audience know that PayPal offers multiple payment solutions and works with a variety of quirky
and interesting retailers and partners around the world? Simple. Create a completely cashless adventure from the North Pole to Antartica with one
of Europe's biggest lifestyle vloggers Steve Booker.
From dog sledding in Svalbard to tattoos in Berlin, Steve created a mini series that documented his every move and also demonstrated the range and breadth of PayPal as payment solution. In each of the seven cities he visited, Steve was also paired with a local social influencer to complete cultural challenges specific to that particular market. PR and media opportunities were created at each stop of the journey. The final films and imagery captured throughout the journey were sold in to travel and lifestyle media in the UK and Europe, with highlights including heroic brand stories landing across the Mail Online - the world's largest online news platform - and global creative tastemaker PSFK.
If you're looking to hire a PR or media agency or would like an informal and confidential conversation, please get in touch with Joe.
BOUNCY CASTLE LONDON