#TubeStrike: Brand Watch

#TubeStrike Brand Winners and Losers

The tube strike sent London into travel chaos yesterday as union bosses scheduled the first strike of the year. Cue countless mind-numbing tales across your social timelines, lamenting those lazy train drivers and the fact that their journey to the work has been a real drag. Boring. 

 

We want to know is what the brands had to say. This blog post looks at the winners and losers of the #TubeStrike from a PR perspective. 

Fitness Brands

 

Fitness brands were given an opportunity to remind Londoner's that there are plenty of healthy alternatives to the tube like running, walking and cycling. Several brands got in on the act, with Fitness First offering complimentary access to all of their London gyms throughout the day, while Evans Cycles promoted the benefits of two wheels.

 

Verdict: Winners

 

Proper Banter

 

Bookmaker Coral joined in by suggesting that Uber were going to bid for football player Alexis Sanchez with all of the money from the fares they trousered during the strike. 

 

Verdict: Winners

Bad Jokes

 

 

Innocent smoothies were guilty of shoehorning their way into the conversation with a naff joke concerning rising property prices in London, while Star Wars compared commuters to Storm Troopers.

 

Verdict: Losers




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